About Us

It all started, as these things often do, with frustration. I'd spent years watching brilliant research languish behind academic paywalls whilst the internet exploded with miracle anti-ageing protocols that wouldn't pass a first-year biology exam. The disconnect was maddening. Here were scientists making genuine breakthroughs about how we age, how we might age better, and most of us couldn't access their work without paying £30 per paper or deciphering prose that seemed designed to exclude anyone without a PhD.

Meanwhile, my own mother was following advice from a wellness influencer who claimed you could reverse ageing with expensive supplements and positive thinking. Nothing against positive thinking, mind you, but when it's packaged alongside pseudoscience that costs more than her weekly shop, we have a problem.

So I started doing what felt natural: translating. Taking those dense research papers and turning them into something you might actually want to read over your morning coffee. This isn't about chasing eternal youth, I realised early on. That's the Hollywood version of longevity science, all glamour and empty promises. What we're really talking about is understanding the process that's happening to all of us, right now, and making informed choices based on what the evidence actually tells us.

Why does this matter to me? Because I've seen too many people make decisions about their health based on marketing rather than science. I've watched relatives chase expensive treatments because someone with a million followers said they worked, whilst ignoring the simple, evidence-based approaches that might actually help them age well.

You deserve better than that. We all do.

Whether you're just curious about why your knees creak more than they used to, or you're deeply invested in understanding every pathway of cellular ageing, you've found someone who believes questions deserve honest, evidence-based answers. No miracle cures, no products to push, just the best science we have, translated into something useful for your actual life.

Thank you for being here. Your interest in real information makes this work feel worthwhile, and frankly, gives me hope that we might just outsmart the snake oil salesmen yet.